Unhappy Achiever

• Media Campaign: Targeting trade publications, select national media, and outlets in the self-help, personal growth, and women's interest space, with a special emphasis on publications that have featured the author's writing in the past-including The New York Times, The Washington Post, The Guardian, Teen Vogue, HuffPost, Woman's Day, and more.
• Website: Will work with the author to build a dedicated landing page for the book at msashjordan.com, including a pre-order incentive/bonus offer.
• Social Media:Three-month pre-order campaign targeting the author's 3.6k+ followers, including boosted posts.
  
  • NOTE: Ashley has engaged us for support in growing her following in the months leading up to on-sale.
• Speaking Engagements: Ashley is ramping up her speaking career, targeting wellness centers and retreats. We will work with her to leverage those engagements for book promotion and bulk sales whenever possible.
• Promotions:
  
• • Digital ARC on Edelweiss
    
  • Goodreads Giveaway
  • Online Ad Campaign

Unhappy Achiever is a ​story of healing, of revolutionary awakening—of what happens when we summon our courage to step out from behind the mask of the “good girl” to wholeheartedly embrace our true selves and the joy of being perfectly imperfect. 

Unhappy Achiever is a story of healing, of revolutionary awakening-of what happens when we summon our courage to step out from behind the mask of the "good girl" to wholeheartedly embrace our true selves and the joy of being perfectly imperfect.

It's no secret that women have been sold a bill of goods: we're taught we can-and should-have it all and that happiness is ours for the taking...if. If we go to college and become a degreed professional. If we marry someone respectable and buy a house in a picturesque neighborhood. If we become the proud parents of two children. If we land our dream job, get promoted, or make partner. Women spend decades, even lifetimes, believing: If I can just do-or have-or become-that one thing, I'll be satisfied, content, complete.

Many of us nearly "do" ourselves to death, sacrificing health and relationships to arrive at some elusive, "ultimate" point of existence. Still, no matter how much we do, genuine satisfaction evades us. And the parts of us we sought to fill with the trappings of wealth, power, goodness, and praise somehow feel emptier than before. All the while, missing the most fundamental key to our happiness-the joy of inner fulfillment.

For most of her life, journalist, public speaker, and former lawyer Ashley Jordan ingested the commodified myth, bought and sold on the open market of capitalist culture, that what was missing inside her could be fixed by something outside her. Then, shortly after her 37th birthday, life cracked her open. An unexpected trigger sent her spiraling into the darkness of traumatic grief she buried when she was 13 years old. These memories inspired a new perspective: love isn't earned by what we do, have, or become. That everything Ashley needed to be, she already was at 37, at 13, and since the moment her soul made its home in her body.

Deeply personal and openly forthright in the style of Erica L. Sanchez's Crying in the Bathroom and told with the tender...read more...