Winfluence

Author social media presale and launch day campaign targeted to 120k combined followers. Email presale campaign targeted to 10k dedicated list names. Falls has been featured as an interview or guest on ESPN’s Outside the Lines, NPR and BBC News, Bloomberg’s Businessweek, The Wall Street Journal, The USA Today, Real Simple, Forbes and Yahoo Canada, among others. He has also authored original guest articles for Entrepreneur, Forbes, Communication World, TechRepublic, InsiderLouisville.com, Sprinklr.com, IBM Watson Marketing Blog and many more. He is a frequent guest on WHAS Television (Louisville’s ABC affiliate) and The Leland Conway Show (Louisville and Lexington, Ky.) as a social media expert. Falls also frequently appears as a guest on a number of podcasts focused on marketing. Excerpts for Entrepreneur.com's 14m monthly unique visitors. Key interviews will be included for shared promotion on the publisher's social channels and cross promotion with those interviewed. Advertising in Entrepreneur’s Startups issue and an issue of Entrepreneur magazine Promotion to Entrepreneur's social media platforms which have a combined 10.4m followers

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.