Bernie Bros Gone Woke

•Email campaign to Haymarket's growing number of mailing list subscribers •Promotion to the subscribers and supporters of the journal from which the book series derives •Academic marketing campaign to scholars in relevant fields, aiming to specifically target professors likely to assign the book to students •Reviews in relevant academic and left journals and periodicals •Virtual launch events bringing together authors and contributors from across the globe to the 35k subscribers to Haymarket's  YouTube channel •Display and promotion at relevant academic and left conferences and events

Bernie Bros Gone Woke offers a provocative analysis of the Sanders campaigns and argues for the continuing importance of emancipatory universality. In 2016 and 2020, the Bernie Sanders campaign gave American leftists a path towards social change through electoral politics. In order to combat neoliberal and reactionary uses of identity, the 2020 Sanders campaign combined a working-class agenda of universalist policies with various forms of social movement activism. In doing so it compromised on universalist principles and socialist radicalism in order to appeal to distinct demographic groups and win the election. Bernie Bros Gone Woke reveals how intersectional politics contributed to the failure of the Sanders campaign - a lesson that the organized left must learn if it is to challenge progressive neoliberalism and move beyond postmodern post-politics.