The Non-Obvious Guide to Using AI for Marketing

“David Berkowitz has a gift for separating hype from reality, a skill that’s never been more crucial than in the AI era. We’ve navigated countless tech revolutions together, and this book proves once again why he’s a voice marketers can trust. His insights on AI are essential reading for anyone looking to stay ahead.” —JEREMIAH OWYANG, General Partner, AI Investments, Blitzscaling Ventures

“David Berkowitz has long been a champion for marketers, not just as an innovator but as a true community builder. His ability to demystify AI and make it accessible is exactly what professionals need to stay ahead in this fast-changing landscape. This book is a must-read for anyone looking to future-proof their career and embrace AI as an opportunity, not a threat.” —MARNI GORDON, Senior Vice President, Partnerships, AEF (ANA Educational Foundation)

“David Berkowitz has always been ahead of the curve, cutting through the hype to show marketers what really matters. This book is no different—it’s a clear, practical guide to making AI work for your business today.” —MATT BRITTON, CEO, Suzy

“David Berkowitz cuts through the AI hype to deliver a practical, no-nonsense guide for marketers. Packed with real-world insights from industry leaders, this book shows you how to use AI to boost creativity, sharpen strategy, and drive real results—without needing a tech degree. A trusted expert and community builder, Berkowitz makes AI accessible and actionable. Whether new to AI or ready to level up, this book gives you the tools to stay ahead. If you want to market smarter with AI—without the fluff—this is your go-to guide.” —LAN PHAN, CEO of community of SEVEN, author of Do This Daily

“A smart, practical, and refreshingly honest guide, full of real-world applications without the hype. Very on-brand for David Berkowitz, who always simplifies the complex.” —SARAH HOFSTETTER, President, Profitero, and Board Member, Campbell Soup Company

“While it may be obvious to all that AI will significantly impact and transform the business of marketing, it is less obvious as to how to ensure marketers best embrace, adapt, and align with AI to reimagine the possibilities it brings. David Berkowitz illuminates the way ahead in this book. Between the idea and the reality of AI falls the shadow. This book, through practical examples and a pragmatic business approach, bridges this gap.” —RISHAD TOBACCOWALA, Author, Rethinking Work, and Former Chief Strategist and Growth Officer, Publicis Groupe

“The Non-Obvious Guide to Using AI for Marketing is a practical, hype-free guide to using AI to enhance creativity, optimize strategy, and drive results—helping marketers harness AI’s power without losing the human touch.” —GREG STUART, CEO of MMA Global—A Non-Profit guiding the world’s CMOs, co-host, Decoding AI for Marketing, and coauthor, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

“David is one of the smartest, most forward-thinking minds in marketing, and The Non-Obvious Guide to Using AI for Marketing is exactly what every marketer needs right now. He cuts through the hype and fear, delivering practical, actionable insights on how AI can enhance, not replace, your creativity, strategy, and results. If you’ve ever heard the buzz around AI and thought, ‘How do I actually use this?’—this is your road map. David doesn’t just understand AI; he understands how real marketers work, and that’s what makes this book essential reading.” —PETER SHANKMAN, Entrepreneur, Speaker, and Author of Faster Than Normal

“David is one of the pioneering voices to recognize the transformative power of virtual communities, leveraging them to bring like-minded marketers together in ways that fuel learning and collaboration. With a sharp focus on emerging technologies, his work reflects a deep understanding of the opportunities and challenges that AI presents for brands—insights he’s been at the forefront of for over a decade. This book isn’t just about AI; it’s about how we can use it to enhance human creativity and efficiency in a world that’s constantly evolving.” —JESSICA PELTZ ZATULOVE, Founding Partner, Hannah Grey

“David Berkowitz blends technical expertise with accessible strategies, offering a road map for marketers looking to harness the power of AI. Moving beyond buzzwords and complexity, the book focuses on practical, actionable insights and actions that can drive measurable improvements in marketing campaigns using AI and GenAI. Whether you’re looking to boost efficiency, increase sales, or gain a competitive edge, or just need to understand where to start, Berkowitz provides clear guidance on implementing AI to maximize ROI. Full of real-world examples and expert wisdom, this essential guide will empower you to transform your marketing efforts and stay ahead in the ever-evolving digital landscape.” —MARC MALEH, Global Chief Technology Officer, Huge

“David Berkowitz isn’t just an AI expert—he’s one of the most uniquely creative and strategic minds in the business. A connector, visionary, and trusted advisor, he makes AI not only approachable but truly actionable for executives. The Non-Obvious Guide to Using AI for Marketing is essential reading for leaders who want to harness AI’s potential without getting lost in the hype. Written with staying power, it’s a clear, practical guide that ensures David’s insights remain relevant as AI continues to evolve.” —JESSICA GERAN STRAW, Director – Executive-in-Residence (EIR) Network, Progress Partners

“Marketing is certainly not immune to dramatic transformation by AI, and this book is the guide every marketer needs to navigate it. Written by one of the best marketers I’ve known—David Berkowitz—with his signature wit, insight, and a refreshing dose of skepticism, it cuts through the hype to focus on what actually works. Whether you’re embracing AI or cautiously testing the waters, this book gives you the strategies, tools, and perspective to make smart, human-centered decisions. It’s not about replacing marketers—it’s about making them 10x better.” —NIHAL MEHTA, Co-Founder, Eniac Ventures