Principles of Business: Entrepreneurship

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know.

Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business. Over 100 easy-to-understand entries outline the basics of:

• Innovation Leadership
• Investment Valuation
• Launching New Ventures through Technology
• Leadership & Motivation
• Lean Manufacturing
• Logistics Management
• Managing the Process of Innovation
• Marketing Strategy
• Mergers & Acquisitions
• Negotiations
• Networking
• New Ventures & the Law
• New Product Management
• Patents
• Pricing Strategies
• Principles of Advertising
• Product Life Cycle
• Risk Analysis
• Scenario Planning
• Social Entrepreneurship
• Team Management
• Technological Innovation

An understanding of the essentials of entrepreneurship is important for anyone who is considering creating a new product, delivering a new type of service, those who want to start their own business, or even those who have just started developing their new idea.