Early Detection

Published:

• "Heartbreak After Brother's Death Spurs Book Urging More $$$s for Early Cancer Detection" – Early Detection featured in Our Town
• "Conference Showcases Biomedical Innovation at the Intersection of Business and Science" – Bruce Ratner speaks at Weill Cornell Medicine conference

Upcoming:

• Reviews: Kirkus Review, feature in "On the Bookshelf" (Cleveland Jewish News).
• Interviews:CNBC's Squawk Box with Katie Karp, Fox 5's Good Day New York with Rosanna Scotto, The Jewish Chronicle with Elisa Bray, NY1's Inside City Hall with Robert Hardt, Straus Media with Angela Barbuti, WebMD with Dr John Whyte as part of "Cancer in Context" series, WCBS The Point with Marcia Kramer, Schneps Media and WNYC's Brian Lehrer Show.
• Other Outreach: In progress with Axios, Forbes, NBC, New York Times, NPR, PIX, Wall Street Journal, WCBS Radio, Modern Healthcare, Healthline, and WNBC.

Additional plans:

• Book Launch: Major launch in New York, along with events in bookstores nationwide (virtual or in-person). Focus on independent bookstores in NYC, Cleveland, and Los Angeles.
• Social Media Advertisement: Create animated Instagram Reels / TikTok ads presenting hard-hitting facts or infographics.
• Targeted Advertisements: Tailored ads for Doctors / Healthcare professionals, Hospitals, Early detection companies, Government Health Departments, and Policy Organizations.
• Digital Distribution: Utilize Cision PR platform for building mailing lists. Distribute digital review copies via Edelweiss and direct communication.
• Social Media Promotion: Promote through OR Books' channels, author's website, and social media.
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"A lucid, persuasive case for overhauling diagnosis regimes to catch cancer early rather than late."
—Kirkus Reviews

Catching cancer early remains the single best way to combat a disease that is the second-leading killer in both the US and worldwide. But the vast majority of resources in the fight against cancer are devoted to relatively ineffective late stage treatments. Early Detection examines this important anomaly in an accessible and expertly researched survey.

In a co-authorship that brings together the passion and urgency of someone touched deeply by the experience of cancer with the knowledge of a skilled science writer, Ratner and Bonislawski narrate compelling case studies across a range of screening programs and different forms of cancer. They look at the science underpinning early detection and discuss the organizational and social challenges of widespread screening, a dimension that has been shown to be especially important in the COVID-19 pandemic. And they call for the government and the medical establishment to provide resources for expanding screening, especially in economically disadvantaged communities that have traditionally been underserved.