Vincenzo's Italian Cookbook

Platforms

• YouTube: 743k subscribers
• Facebook: 917k+
• Instagram: 97k+
• TikTok: 50k+
• Website: 220k + unique monthly visits

The Marketing Plan

• Facebook: We have a solid relationship with Facebook and could approach them to work on marketing through this platform – potentially even via a digital pre-launch/launch
• Encourage audience to be a part of the book by doing polls on social media to encourage audience to get involved
  • Select book cover
  • Help with name of book
  • Recipes to “keep in” or “leave out”
• Social media “friends” to provide endorsements – Instagram + Facebook pages
• • @mrnigelng: Instagram 1.2m
  • @flavcity: Instagram 773k, Facebook 3.2m
  • @growingupitalian: Instagram 343k, Facebook 113k
  • @tdotitalians: Instagram 109k
  • I Love Italian Food: Instagram 49.7k (@100per100italian), Facebook 2.1m
  • @frommylittlekitchen: Instagram 125k
  • @sydneyfoodsisters: Instagram 20.3k
  • @sydneyfoodslut: Instagram 41.2z
  • @rossellarago: Instagram 51.7k
  • @alfioofficial: Instagram 8k
  • @jazz_amore-australia: Instagram 1k
  • @johnny.di.francesco: Instagram 28k
  • @piagavacooks: Instagram 8k
  • @luciopizzeria: Instagram 7.8k
• Gift for first 100/500 pre-orders. Possibillities: Rolling pin, dough cutter, chopping board, or Apron
• Create high quality book trailer using footage from video recipes and time in Italy
• Local Promotions (AU)
• • Sydney + Melbourne Italian festival promotion – on stage demonstrations
  • Reach out to Aus media
  • Leverage relationships with local distributors + shops
• Create guerrilla marketing campaign – deodorant that smells like Nonna’s Limoncello (or maybe even Bolognese sauce!)
• Promote via weekly livestreams – showcase recipes featured in the book to encourage people to buy (this is already a strong topic of discussion every live stream.
• Sell direct on social media platforms + website
• Market via email database 12k + Aim for at least 30k+ by time of book release

This Italian lovers handbook makes Italian cuisine accessible for beginner to experienced cooks. Perfect for anyone who loves Italian food, try your hand at your favorites—with a little help from Nonna!

Authentic and Delicious Italian Cuisine for the Whole Family!This Italian lovers handbook makes Italian cuisine accessible for beginner to experienced cooks. Perfect for anyone who loves Italian food, try your hand at your favorites—with a little help from Nonna!

Not another Italian cookbook:Vincenzo’s Italian Cookbook is packed to the brim with personality, passion, and staple Italian recipes everyone loves. Think pasta carbonara, Nonna’s meatballs, Neapolitan pizza dough—fill your sauce-pan with tomato sauce and make melt-in-your-mouth arancini balls. This Italian lovers handbook lets you bring a little piece of Italy home as you recreate your favorite dishes. 

Cook, taste, learn: No chef-speak here—just easy-to-understand recipes from Youtubers Vincenzo & Suzanne Prosperi of Vincenzo’s Plate—and a little guidance from their Nonna, the ultimate home-cook. With her tips in each recipe, she is right by your side. Who doesn’t want their kitchen to smell like Nonna’s—am I right?

In Vincenzo’s Italian Cookbook, find:

• An encyclopedia of delicious italian pasta and Antipasto dishes
• All-time favorite drink recipes to complete your home food tour of Italy 
• An Italian lover’s handbook filled with stories and personality—from our family to yours

If you like Italian cookbooks, best sellers like The Pasta Queen, Essentials of Classic Italian Cooking, or culinary cultural experiences like Otaku Food!, you’ll love Vincenzo’s Italian Cookbook.