Heart and Soul of Marketing

Heart & Soul of Marketing is a strategic and practical guide for anyone who leads, works in, or volunteers for a charity.


Drawing on his charity marketing journey, Matt Romania presents a 10-part framework to help charities resonate with their communities, supporters, and donors, ultimately amplifying the impact of their cause. The book is suitable for those involved with a charity at all levels, from newcomers to experienced leaders, and aims to empower anyone in the sector to implement these strategies immediately. Heart & Soul of Marketing offers a straightforward, action-focused framework that charities of any size can use immediately.