Beyond Fair Trade

This book explores the transformation of the Akha hill tribe in Thailand, detailing their journey from opium dependency to a sustainable future through the establishment of the Doi Chaang Coffee Company.

Beyond Fair Trade by Mark Pendergrast explores the transformative journey of the Akha hill tribe in Thailand, who have faced numerous challenges throughout their tumultuous history. The narrative highlights the struggles against political turmoil, economic instability, violence, prejudice, and environmental degradation, all of which have hindered the Akha people's efforts to move away from their reliance on opium production. The book emphasizes their desire to create a more stable and prosperous future for their children.

The turning point for the Akha came in 2006 when businessman John Darch met entrepreneur Wicha Promyong. This meeting sparked the creation of the Doi Chaang Coffee Company, an innovative business model that goes beyond traditional Fair Trade principles. The partnership aimed not only to provide fair compensation for the coffee produced by the Akha but also to empower the community and foster sustainable development. Pendergrast delves into the dynamics of this collaboration, showcasing the dedication and resilience of the individuals involved.

Throughout the book, readers are introduced to the various stakeholders in this venture, including coffee growers, local entrepreneurs, and the broader market. Beyond Fair Trade not only tells the story of the Akha's journey towards economic independence but also serves as a compelling example of compassionate capitalism. It illustrates how thoughtful partnerships can lead to meaningful change, offering hope and inspiration for other communities facing similar challenges.