The Paper Bag Princess 40th anniversary edition

Large-scale bookseller, librarian, educator outreach pre-publication:

• Events at ALA MW, OLA SC, Children’s Institute with PBP life-sized standee, giveaways, prize wheel, tote bags
• Launching Paper Bag Princess Day annual event with advertising at US regionals, flyers in W20 Kids White Box (top 450 US Indie accounts), Dewy Diva library marketing (Canada-only), event kits, account coop for PBP Day events
• 5-copy signed copy carton (Indies)

National print & digital advertising:

• October-March: print and digital advertising in PW, SLJ, Booklist, Fuse 8, social media (TBC: Shelf Awareness, BookRiot)

Publicity:

• Publicists for North America and UK markets
• Confirmed/interested:
• • Dec. 15: CBC Radio Sunday Edition documentary/Sirius XM
  • Jan: Shelf Awareness Pro, PBP Day piece with bookseller commentary

Social media:

#StandUpToDragons campaign on Annick accounts Jan-Mar includes:

• Promotional trailers with Robert Munsch and real families, speed drawing with illustrator Michael Martchenko
• Shareables—PBP Day promo images for booksellers and librarians to use
• Seeking celebrity endorsements
• Advertising/post boosting
• Contesting beginning in January featuring female-centric businesses and PBP signed copies and merch
• International publishers’ videos for PBP Day, March 7

International marketing campaign, including UK Trade and Consumer PR campaign, tote bags for key accounts, Trade advertising

An empowerment-focused keepsake edition of one of the world’s best-loved picture books

40 years. 7 million copies. 1 kick-ass princess who has inspired generations of readers to stand up for themselves.

How do you celebrate an occasion as special as 40 years in print for a book as beloved as The Paper Bag Princess? You track down some of the most poignant commentary about the story; you share behind-the-scenes insights from the author and his partner; and you present it all in a beautiful package that showcases the story like never before.

To mark The Paper Bag Princess’s 40th anniversary, Annick has done just this, creating a gift-worthy deluxe hardcover featuring extra thick paper, a beautiful dust jacket, and a hidden second cover that reimagines the original cover imagery, plus commentary from renowned authors Francesca Segal (The Innocents) and Chelsea Clinton (She Persisted). Publishing in time for International Women’s Day in March, this gorgeous edition celebrates an enduring story that has had a profound effect on countless readers around the world.