Data Science Foundations

A brilliant guide to data science. Covers the full lifecycle with clarity and practical insight—perfect for newcomers but a fantastic reference for all.

Chris Weston, Technology Consultant, NashTech

Data Science Foundations is the perfect beginner’s guide, offering a clear, engaging overview of key concepts with real-world examples. A must-read companion for anyone eager to dive into data science.
Jake Wilson PhD, Data Scientist, GHGSat Inc

This is a very topical subject, affecting everyone’s lives, but a book on its foundations could have been very dry, but the Authors have struck the right blend of sharing the concepts, principles and approaches and bringing it to life with real-world examples and scenarios. My company is delivering several projects for clients using IoT (Internet of Things) which extensively use Data Science to deliver a service, and more broadly our teams get involved in many projects where there is a data science aspect (obvious or discrete). This book will definitely be the one I hand to our team members who are above to embark on a new project. Highly recommended.
John Opsblum, Co-Founder and Chief Consulting Officer, Illuminet Solutions 

This was the book that I needed! An excellent, thoughtful, and concise grounding in data science, packed with relatable examples, practical tips and a comprehensive framework for achieving successful data science projects. The explanations of the link between data science, machine learning, and AI, as well as the overview of the different data science models, were invaluable in enhancing my understanding. This book will become a trusted companion, one that I am sure I will return to again and again.
Paul Williamson, Senior Business Analyst (Private Equity)

A must-read for data professionals, this book blends technical depth with practical guidance. It refines model selection strategies and enhances communication, turning raw data into meaningful, actionable insights.
Raimondo Fanale MBCS, R&D Manager, Intuisco, LTD

For anyone who views data science as a dark art, but wants to improve their understanding of it, this is a ‘must read’ book. It guides the reader through data science concepts and practices, making it real through Its extensive use of case studies and real world examples. Refreshingly jargon free, it offers practical advice and humanises the topic. Strongly recommended.
Nigel Turner, Principal Information Management Consultant EMEA, Global Data Strategy

Data Science Foundations is a welcome addition to the resources available to those beginning their journey or those already practicing advanced data analysis. It manages to be both comprehensive and readable: all areas of data science are covered, but no prior knowledge is assumed. A splendid piece of work by the authors.
Martin Bell, CEO and Chief Data Scientist, BEXIT Ltd

A fantastic introduction to data science, covering problem definition, statistics, model selection, communication and visualisation. Clear and concise, it's an excellent starting point for anyone new to the field!

Richard Fritz-Hewer, Data Scientist, CMC Partnership