Why Data Culture Matters

Marion Shaw has done something rare: she's built a book that treats data culture as a living, human thing - NOT a checklist. The comprehensive framework of components, the bridge to AI culture, the games, and the sheer breadth of real-world case studies make this both rigorous and genuinely readable. Data must be led with the head and the heart, and this book gets that. A must-read for anyone who wants lasting impact, not just short-term numbers.

-- Tiankai Feng, author of Humanizing Data Strategy and Humanizing AI Strategy

Marion is a rare individual who expertly demonstrates her expertise in data, psychology and leadership in this book all wrapped up in an easy to read, engaging and useful bundle, finished with a bow of real-world examples and useable assets. This should absolutely be at the top of your reading list.

* Caroline Carruthers, CEO of Carruthers and Jackson and co-author of The Chief Data Officer’s Playbook, Second Edition *

Finally, a book on data that reminds us that data only creates value when people are confident and motivated to use it. By connecting data culture with business strategy, it shows how the right environment encourages greater data use, better decisions and stronger outcomes. Marion’s engaging personality is riven through the pages and turns complex ideas into an accessible, enjoyable and essential read for leaders who want to turn data into lasting organisational value through everyday behaviours and collaboration.

-- Aimee Smith, UK Government Chief Data Officer

Many organisations invest heavily in data and technology but struggle to realise value. This book gets to the heart of why - culture. At a time when everyone is focused on unlocking the power of AI, Marion reminds us that transformation is, first and foremost, about people. Her practical, human approach brings to life what it really takes to make data part of how people think and act every day, building trust and momentum, making this an essential read for anyone serious about turning data and AI into real business impact.

-- Alexandra Sidgreaves, Chief Data Officer, Zurich UK

We’ve all heard the old saw that culture eats strategy for breakfast. Marion Shaw proves that building a robust data culture is how you protect your data strategy from becoming the next snack. Culture change happens person by person, and it is notoriously hard to scale. Why Data Culture Matters isn't a dry manual; it’s a people-first blueprint. Marion shares enterprise case studies alongside interactive, practical, and fun tools, ranging from team-building games and logic puzzles to an actual data escape room! Get this book to empower your team and give your data strategy the cultural teeth it needs to bite back.

-- Scott Taylor, The Data Whisperer

Why Data Culture Matters is a powerful reminder that transformation doesn’t start with technology, it starts with people. Marion brings data culture to life with clarity, warmth and practical insight, making this an essential read for any organisation serious about turning data into real impact.

-- Roisin McCarthy, Founder, Women in