The Mechanism of Mind

Understand how your mind works to maximise memory and creative potential

Edward de Bono author

Format:Paperback

Publisher:Ebury Publishing

Published:2nd Jul '15

£12.99

Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.

The Mechanism of Mind cover

The classic bestseller presenting Edward de Bono's model of the mind

It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’.

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’. De Bono also outlines his argument for introducing the word ‘PO’ as an alternative to the word ‘NO’ when putting lateral thinking into practice.
Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information – and how Edward de Bono came to develop his creative thinking tools.

ISBN: 9781785040085

Dimensions: 216mm x 135mm x 25mm

Weight: 346g

352 pages