Everyday Glamour

A glorious celebration of Horrockses, the much-loved fashion brand that brought design, style and colour to post-war Britain.

Horrockses was the post-war British fashion brand that led the ready-to-wear market, empowered women designers and integrated avant-garde artistic ideas into its textile designs, transforming everyday clothing into wearable art.

Based in Lancashire, Horrockses Fashions made stylish garments accessible to women from all walks of life – from factory workers to royalty. Famously, in 1953–54 Queen Elizabeth II packed Horrockses cotton dresses for her Commonwealth tour. Their full-skirted dresses used colourful textile prints, with floral, geometric or avant-garde designs by artists including Eduardo Paolozzi or Graham Sutherland, and empowered women designers such as Joyce Badrock too.

Everyday Glamour starts with a foreword by Amber Butchart, resident historian for Great British Sewing Bee (BBC 1). Editor and curator Scott Schiavone – with fashion experts Christine Boydell, Lisa Mason, Paige Blake, Matthew Storey, Liz Tregenza and Nadine Coyne – discuss the brand's origins, impact and its appeal to vintage fashion followers today.

Everyday Glamour is published to mark the 80th anniversary of the first collection and a major exhibition at The Harris – showcasing the world’s largest Horrockses collection.