Flipping Patriarchy

Imagining a Gender-swapped World

Man Who Has It All author

Format:Paperback

Publisher:Eye Books

Publishing:28th Jan '27

£12.99

This title is due to be published on 28th January, and will be despatched as soon as possible.

Flipping Patriarchy cover

Now updated with new material, Flipping Patriarchy imagines a world in which men are bombarded with the same stereotypical bullshit as women – from Man Who Has It All, the social media sensation followed by millions.

'I love this book' Fern Britton

'Laugh out loud funny' Kate Bottley

What if men’s T-shirts were emblazoned with slogans encouraging them to be smiley, positive and kind? What if we laughed at jokes about fathers-in-law and male drivers? What if men’s history was a niche topic?

Covering sport, history, language and now AI, this smart and powerful satire flips patriarchy on its head to expose sexist double standards. Behind the jokes about crazy cat gentlemen, testeria and busy dads of three, lies a deeper, darker message about language, power and control.

Told through fictionalised scenarios and wider cultural analysis, this provocative feminist takedown rewrites the script you’ve been sold.

'Funny and insightful, but also fiercely radical' Victoria Smith

'Takes on patriarchy with wit, verve and a mighty dose of good old British sarcasm' Viv Groskop, author of How to Own the Room

'We need to hide copies in every locker room, Wetherspoons and B&Q' Eleanor Morton, comedian and actor

'Man Who Has It All does a remarkable job of channelling anger into humour . . . a galvanising read' Rachel Hewitt, author of In Her Nature

'I love this book. The book all men need to read. Feminists are often regarded as Man Haters but we really aren't. We are just tired and disappointed. A small but seismic shift towards sharing life's responsibilities would bring the divorce rate down dramatically. It's not difficult! Congratulations. This book deserves to be a set text in schools' 

-- Fern Britton, broadcaster

'Laugh out loud funny and soberingly true, a must read whether you are woman of a certain age or not' 

-- Kate Bottley, journalist

'I loved this book! Funny and insightful, but also fiercely radical, highlighting all the subtle and not-so-subtle ways in which 'empowerment' and 'be kind' narratives justify women's exploitation and damage our self-esteem' 

-- Victoria Smith, author of Hags

'This takes on patriarchy with wit, verve and a mighty dose of good old British sarcasm. You can't help but love Man Who Has It All' 

-- Viv Groskop, author of How to Own the Room

'This book should be mandatory reading and we need to hide copies in every locker room, Wetherspoons and B&Q across the country' 

-- Eleanor Morton, comedian and actor

'Flipping Patriarchy is so precisely observed that reading it is almost painful: I winced as I laughed. Man Who Has It All does a remarkable job of channelling anger into humour, making us newly aware of outrageous inequities that are so entrenched that we've become semi-blind to them. And when the laughter fades, our anger remains: it's a galvanising read' 

-- Rachel Hewitt, author of In Her Na

ISBN: 9781785635076

Dimensions: unknown

Weight: unknown

320 pages