The Challenge of BRIC Multinationals
Alain Verbeke editor Rob Van Tulder editor Jorge Carneiro editor Maria Alejandra Gonzalez-Perez editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:23rd Nov '16
Should be back in stock very soon
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
- The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
- The empirical challenge: what marks the changing position of BRIC countries in the world economy?
- The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
- The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy? <
Editors Van Tulder, Verbeke, Carneiro, and Gonzalez-Perez, present readers with a collection of academic and research perspectives on the internationalization strategies of several multinational enterprises from the BRIC (Brazil, Russia, India, China) countries. The editors have organized the eighteen chapters and seven cases that make up the main body of the text in six parts devoted to the challenge of the BRIC multinationals; international expansion patterns, international organization, and environmental trends among BRIC multinationals; and Brazilian, Russian, Indian, and Chinese multinationals in an international context. Rob van Tulder is a faculty member of the University of Rotterdam, The Netherlands. Alain Verbeke is a faculty member of the University of Calgary, Canada. Jorge Carneiro is a faculty member of the FGV São Paulo School of Business Administration in Brazil. Maria Alejandra Gonzalez-Perez is a faculty member of Universidad EAFIT in Colombia. -- Annotation ©2017 * (protoview.com) *
ISBN: 9781786353504
Dimensions: 229mm x 152mm x 27mm
Weight: 666g
696 pages