Exposure
Insider secrets to make your business a go-to authority for journalists
Format:Paperback
Publisher:Practical Inspiration Publishing
Published:14th Jun '22
£14.99
Available for immediate dispatch.
** Business Book Awards 2023 Finalist **
Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’
- Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage
- How to prepare your business to become a go-to authority for journalists from day one
- The end-to-end process of getting media coverage, demystified
- How to align media relations with your growth strategy and scale coverage
Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results
FELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...
"A must-read for founders. This is truly a game-changing guide" Eileen Burbidge MBE
If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read.
Melanie Hawken, founder & ceo, Lionesses of Africa
...very educational... The overall approach...is very creative and if you've never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process.
* NetGalley *I think many people who've built a business or a social presence find media coverage scary....
Felicity shows us how a journalist's mind works which makes pitching them much easier. The early part of the book broke some of my misconceptions then the latter parts gave me a framework to actually make successful pitches. The style is welcoming and easy to follow. I run multiple brands and will keep referring back to this book whenever I need to ramp up coverage.
- Short-listed for British Book Awards 2023
ISBN: 9781788603393
Dimensions: 216mm x 140mm x 16mm
Weight: 306g
234 pages