Be Data Literate

"Data Literacy is one of the world's top job skills today and in the future, and Jordan Morrow knows everything there is to know about the topic. So, if you want to boost the data literacy of yourself or your team, then start with this book!" * Bernard Marr, world-renowned futurist, influencer and thought leader in business and technology *
"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!" * Christina Stathopoulos, Data Specialist at Google & Adjunct Professor at IE Business School *
"Get ready for a guided tour on data literacy. Jordan Morrow has put together a 'must have' book on what it means to be data literate, and provides clear steps to take you on your very own data literacy journey." * Kate Strachnyi, Founder of Story by Data, DATAcated Academy, and DATAcated Conference *
"Data literacy is a popular term in the business world these days, but both the concept and its value are often vaguely articulated. In this engaging and effective book, Jordan Morrow is clear about what the individual needs to know, but he also draws on broad industry experience to map out a strategic path for organizations and teams. Whether you're an executive wishing your business was better informed, or an individual analyst trying to better explain and persuade with data, you'll find valuable examples and tactical models here." * Donald Farmer, Principal, Treehive Strategy *
"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers." * Jason Krantz, Founder and CEO of Strategy Titan *
"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book." * Kirk Borne, Ph.D., Principal Data Scientist, Data Science Fellow, and Executive Advisor at Booz Allen Hamilton *