100 Logos

A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.

Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:

• Good Housekeeping
• Hyperion
• Late July
• Paperless Post
• Tate's Bake Shop
• Tiffany & Co.
• and many more

Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.