Enterprise Metaverse
Crafting Competitive Advantage in Virtual Realities
Surabhi Singh editor Anjali Rai editor
Format:Hardback
Publisher:Emerald Publishing Limited
Publishing:13th Jan '26
£80.00
This title is due to be published on 13th January, and will be despatched as soon as possible.

Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.
While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse’s potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse’s potential.
ISBN: 9781837082513
Dimensions: unknown
Weight: unknown
328 pages