Shaping Entrepreneurial Marketing, Volume 1

A South Asian Perspective

Payal Kumar editor Narayanage Jayantha Dewasiri editor Nirma Sadamali Jayawardena editor Mananage Shanika Hansini Rathnasiri editor

Format:Hardback

Publisher:Emerald Publishing Limited

Published:13th Oct '25

Should be back in stock very soon

Shaping Entrepreneurial Marketing, Volume 1 cover

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.

This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.

This book is relevant for academic and postgraduate students, policymakers, and practitioners seeking to enhance their understanding of how marketing drives sustainability, innovation and technology-driven growth in developing nations. Each chapter demonstrates how entrepreneurs navigate institutional voids and leverage innovation and sustainability to create competitive advantages in emerging markets. It also explores, through a multidisciplinary approach, how leadership, digitalisation, sustainability and culture influence the dynamic landscape of business.

[...] a new perspective on entrepreneurial marketing (EM) for South Asia. The authors conceptualised the concepts using theories and real-life data to demonstrate that marketing is not just another business operation but a potent driver of socio-economic development and cultural transformation.

-- South Asian Journal of Marketing, Book Review 2025, Volu

ISBN: 9781837088539

Dimensions: 229mm x 152mm x 19mm

Weight: 478g

280 pages