Could Should Might Don't

This is the book on the future we'd been waiting for - an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance toward what might be coming next -- OLIVER BURKEMAN
I couldn't put down this brilliant, eye-opening work - it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it -- DAVID EAGLEMAN
It's a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster's Could, Should Might, Don't blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It's the kind of book you keep dropping down to your lap as you look up and wonder -- STEPHEN FRY
A deeply-considered - and funny - treatise on complacency. A kick in the arse for all (of us) who are complacent enough to believe they're qualified to tell anyone what's coming, regardless of its surface, dark or shiny, magnetic or beastly. It's a clear-eyed, uncomplacent and intelligent book about the dangers of complacency as we take on our ever more complicated futures . . . A reminder that it is the things that go wrong and the mistakes we make that drive us into the future. Not dystopia nor utopia, just everyday reality -- ALEX McDOWELL
Thoughtful . . . Ultimately, the book strikes a hopeful note . . Sage advice and a much-needed perspective on how to build a future that benefits our species' survival * * Kirkus * *
Where are we going? Who will we be when we get there? These are the big questions, and we need to know that we don't know enough to answer them. Nick Foster's book is a lightbulb over your head that never goes off, a song about the future that strikes not just technological but conceptual notes. This book is innervisionary, a travel guide for our mind's eye -- QUESTLOVE
Rather than more forecasts and projections, Nick brings us the importance of thinking about the future today, in the most accessible and engaging way possible -- ANAB JAIN
It's rare to find a book about futures work written so thoughtfully, by someone who's practiced it as such a high level, and is prepared to share insights into what can be an opaque world, and yet can ground it beautifully in stories of everyday life and the possible futures they hold. This is both Nick Foster's method, and his particular skill, and this warm and insightful book balances critique, care, love and hope for this kind of work . . . Generous and generative -- DAN HILL
Nick Foster is a genius who helps companies like Dyson, Apple, and Google envision the future. I listen to Nick tell me how to imagine and create what's next for ourselves. Remember, you don't have to outrun somebody if you can outsmart them -- BOBBY HUNDREDS
Praise for Nick Foster: Nick Foster is one of the world's foremost leaders in speculative design * * Fortune Magazine * *