Launch (Updated & Expanded Edition)

This is a GREAT book about launching products and growing businesses, but it's about so much more. It's about creating a movement, making an impact, and delivering huge value into the marketplace-and it's based on experience and results. If you want to bring your product, business, or movement into the world in a big way, then LAUNCH is your recipe book.
I've personally used Jeff Walker's methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for.
What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers.
Jeff Walker's LAUNCH is the how-to guide for persuasive marketing, delivered with integrity and authenticity. This is the ultimate primer for new and established marketers alike.
This book is a must-read for everyone trying to influence and change people's lives in a positive way. It's a GREAT business book, but it's also much more than a business book. I plan to get a copy for every Hay House author.
The careers of thousands of successful online entrepreneurs have already been launched by Jeff's extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must-read for all marketers-the go-to handbook for making money selling anything on the Internet.
Business is a succession of launches-new products, projects, promotions, incentives, partnerships, etc. To succeed you'll need to master the launch. To do so you'll want to study the master of the launch-Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically.
This is not just a book. It's a license to print money. (Okay, maybe I'm overstating it a bit, but not by much.) . . . It's all here-a proven strategy, real-world examples, and step-by-step instructions-everything you need to create a business you're crazy about while making an incredible living doing it.
I've read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real-world business owner. If you've ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go.
LAUNCH teaches you how to launch online, but it's about so much more . . . it's one that also chronicles the life of an entrepreneur worth emulating. It's a book about marketing with a huge dose of entrepreneurial leadership.
The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker's ideas, we've turned these 'launch days' into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.
This isn't a book as much as it is a recipe and a blueprint for changing your and your family's financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in millions in a matter of days. . . . Not only will following Jeff's formula make your success more possible, it will make it more probable. So buy Jeff's book-after all, he's the guy who sold a million dollars of his product in a single hour!
When it comes to Internet marketing, Jeff Walker is a bona fide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. A must-read for all serious entrepreneurs.
This book isn't just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone who wants to make a bigger impact along with a much bigger income.
Wow! What can you say about Jeff Walker? This guy owns the launch space. Believe me-if you're looking to launch a product, business, or even a book, then pick up this book and read it NOW. I guarantee you won't regret it.
If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must-read. Don't walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you.
In the early days of Web marketing, it was complete freaking chaos online. We knew we had unprecedented access to vast global audiences, but we lacked a simple, elegant way of introducing new products and closing sales. Enter Jeff Walker . . . who arrived well-versed in old-school direct marketing, coupled with a unique early-adopter's grasp of the potential online. . . . The launch formula he perfected produced results for us far beyond any of our other online marketing efforts . . . time after time after time. It was stunning. And fun. And elegant in its simplicity. Jeff codified the way online launches will be conducted for generations to come.
I've known Jeff Walker for several years-I've watched the way he does business. It's 100 percent based on building value, and that's exactly what this book does. . . . Jeff teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective.
I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. . . . I'm personally buying a copy for all my top coaching students.
People trust Jeff Walker because Walker has consistently for years been on the forefront of producing results online with his Product Launch Formula. Now he has distilled his system into LAUNCH so anyone can learn it, implement it, and launch it! It's almost unfair, how easy he just made it for you. I won't launch another book without using LAUNCH.
We're completely biased about LAUNCH because we used Jeff Walker's launch strategies to generate many millions of dollars in revenue over the past four years, all while costing us almost nothing to execute! That allowed us to play bigger and increase our positive impact on our clients all over the world.
If I could recommend only one book on how to start, build, and grow an online business, LAUNCH would be that book.
While so many Internet marketers make bold promises, Jeff Walker quietly produces real results. This book will change how you think about marketing forever.