Capitalism is dead. The #1 bestselling economist shows how the owners of big tech have become the world's feudal overlords.
‘What an amazing piece of work this is. Everyone should read it. 100 out of 100’IRVINE WELSH
In his boldest and most far-reaching book yet, world-famous economist Yanis Varoufakis argues that capitalism is dead and a new economic era has begun.
Insane sums of money that were supposed to re-float our economies in the wake of the financial crisis and the pandemic have ended up supercharging big tech's hold over every aspect of the economy. Capitalism's twin pillars - markets and profit - have been replaced with big tech's platforms and rents. Meanwhile, with every click and scroll, we labour like serfs to increase its power. Welcome to technofeudalism.
Drawing on stories from Greek Myth and pop culture, from Homer to Mad Men, Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power and ultimately what it will take overthrow it.
**A FINANCIAL TIMES BEST BOOK OF THE YEAR**
‘An epochal, once-in-a-millennium shift . . . this isn't just new technology. This is the world grappling with an entirely new economic system and therefore political power’ Carole Cadwalladr, Observer
‘With superb storytelling, Varoufakis shows how capitalism has eaten itself alive’ Brett Scott, author of Cloudmoney
What an amazing piece of work this is. Ground-breaking, thought-provoking and highly accessible. Everyone should read it. This is where we’re going. The dark, scary, exciting song of our age. 100 out of 100 -- IRVINE WELSH
An important new book ... that describes what is happening in terms ofan epochal, once-in-a-millennium shift … in Varoufakis's telling, this isn't just new technology. This is the world grappling with an entirely new economic system and therefore political power -- Carole Cadwalladr * Observer *
Arresting … an ambitious thinker and a lively writer … Varoufakis is right that we are in thrall to digital platforms, who hold our data hostage and prevent us from switching to “a competing cloud fief” * The Times *
Varoufakis is a remarkable combination of analyst and dreamer… as always, Varoufakis makes his readers think… an important achievement * Financial Times, *Books of the Year* *
In his characteristically enthralling style, Varoufakis guides the reader through some of the most significant trends in the modern economy, showing clearly how the big tech giants have built an economy that works for them - and how everyone else can take power back -- GRACE BLAKELEY
A book for anybody who wants to understand the mess we're in - and since we're all in this mess, that makes ita book for everybody -- SLAVOJ ZIZEK
With superb storytelling, Varoufakis shows how capitalism has eaten itself alive, mutating into an entirely different and more dangerous beast, and calls on us to free ourselves from digital serfdom -- BRETT SCOTT, author of Cloudmoney
Provocative and accessible, this is sure to be a key touchstone in debates about the future of the global economy -- NICK SRNICEK, co-author of Inventing the Future
Compulsive and necessary reading -- KEN LOACH
What if capitalism died and no one noticed - not even the capitalists? Digital platforms usurped capitalism and installed something far worse. This book is an urgent demand to seize the means of computation -- CORY DOCTOROW
An incisive critique * Guardian *
Dimensions: 240mm x 162mm x 29mm