50 Business Classics
Your shortcut to the most important ideas on innovation, management, and strategy
Format:Paperback
Publisher:John Murray Press
Published:5th Apr '18
£14.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.
With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.
50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.
Here you'll find the texts and ideas that matter in:
· Entrepreneurship
· Leadership
· Management
· Strategy
· Business history
· Personal development
· Technology and innovation
Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
Nobody explains the gist of books better than Tom Butler-Bowdon, as he demonstrates to great effect in 50 Business Classics. The revelations about the creation of wealth, the changing nature of work and employment and the impact of technological advancements are timely, practical and relevant. -- Bruce Rosenstein, Managing Editor, Leader to Leader; Author, 'Create Your Future the Peter Drucker Way'
50 Business Classics provides an excellent base of management history, mission and goal development, and ethics. Highly recommended as a tool for business and personal growth. -- Lawrence J. Danks, Assistant Professor of Business, Camden County College, New Jersey, author of 'Your Unfinished Life'
PRAISE FOR THE 50 CLASSICS SERIES -- :
Something of a modern classic in its own right. * E&T magazine on 50 Economics Classics *
About as good an introduction to the broad range of modern economic writing as one is likely to find. -- Professor James K. Galbraith on '50 Economics CLassics'
Become acquainted witha dazzling array of the key works in psychological literaturealmost overnight. -- Dr Raj Persaud, Gresham Professor for Public Understanding of Psychiatry, on '50 Psychology Classics'
A tremendous resource. -- Stephen R Covey, author of 'The 7 Habits of Highly Effective People', on '50 Self-Help Classics'
ISBN: 9781857886757
Dimensions: 134mm x 212mm x 32mm
Weight: 404g
400 pages