New Hollywood Cinema

This title looks at Hollywood from the "Renaissance" of the 1960s to the current dominance of the corporate blockbuster. It discusses diverse films, focusing on the interactions between different levels - including the impact on Hollywood of television and advertising.

New Hollywood extends from the radical gestures of the 'Hollywood Renaissance' of the late 1960s and early 1970s to the current dominance of the corporate blockbuster. Geoff King covers new Hollywood dynamically and accessibly in this thoroughly modern introductory text. He discusses diverse films as well as the film-makers and film companies, focusing on the interactions between the film texts, their social contexts and the industry producing them. Using examples across Hollywood and its genres, King reveals how the positions of studios within media conglomerates, together with the impact of television, advertising and franchising on the New Hollywood, shape the form and content of the films.