Sketch Every Day

We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (208,000 Likes), Twitter (41,500 followers), Instagram (61,700 followers), and Pinterest (7,000 followers). In addition, we post promotional preview videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing, we include promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, and ParkaBlogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books to their audiences. We also advertise our titles on the popular Character Design References Facebook page (661,000 Likes) and Character Design Challenge Facebook group (170,000 members). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Absorb the extensive illustrative knowledge of Simone Grünewald and learn to create your own engaging characters and scenes.Learn about key elements of character art from traditional and digital illustrator, Simone Grünewald. Simone, also known as “Schmoe”, creates heart-felt and personal designs inspired by her everyday life experiences and passion for the arts. As a new mother, she also draws on her humorous experiences of bringing up a small child in the modern world. Discover in-depth visual breakdowns of Simone’s techniques as well as a varied and extensive collection of Simone’s stunning art. From linework advice to character design considerations, Simone generously shares her creative practice. A book that appeals to artists at every stage of their creative journey, this title teaches how to avoid common mistakes and pitfalls, as well as how to improve technique. Feel motivated to practice every day to develop engaging characters of all shapes, ages and sizes. With special focus on developing dynamic poses and expressions, Simone’s advice will ensure that you create emotive characters with energy and personality.