TikTok Boom

Fast-paced business book that explains TikTok as a social media platform

'It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Exponential View
'Vital to understanding how [TikTok] works and the impact it's having.' – Damian Collins, UK politician
'A must-read for students, scholars, and policymakers.' – David Craig, Professor, USC Annenberg

In just a few years, TikTok has stormed ahead of its rivals to become the world's biggest app. Where did it come from and how did it overtake its rivals?

Journalist Chris Stokel-Walker delves deep into the origins of China’s viral video app. He yields new insights into its culture, addictive algorithm and influencer ecosystem.

And he reveals the influence of its owners ByteDance on hundreds of millions of users worldwide through the policing of little-known guidelines, including those on physical appearances.

TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. It has already been banned in India.

TikTok Boom is a rollercoaster business story bristling with ambition and drama.

Find out where TikTok came from, where it's going, and what it can do for you or your business..

Reviews
'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar

'Stokel-Walker... knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling because he knows how to make you feel like you, too, are an insider in this strange new world.' – Rui Ma, Tech Buzz China

'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony... A must-read for students, scholars, and policymakers.' – David Craig, USC Annenberg

Extract

Ask most people what ByteDance is and they’ll likely meet you with...