Art Fundamentals 2nd edition

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

A fully revised and updated edition of this back-to-basics title, packed with the fundamental concepts, conventions and theory needed when creating art.Art Fundamentals 2nd Edition is a fully revised and updated back-to-basics title, packed with the fundamental concepts, conventions, and theory every beginner artist needs to create successful work. This essential book is written by industry experts who thoroughly address key basics including color and light, composition, perspective and depth, and anatomy in a series of insightful chapters. As well as being the perfect introduction for newcomers, Art Fundamentals 2nd Edition also offers experienced artists the chance to brush up on their theory and discover new tricks, tips, and techniques to advance their art even further. Richly illustrated throughout for optimal learning, each section of the book is specifically designed to guide the reader through the essential yet often challenging elements that make up the foundations of art, no matter which medium or technique is used. As fascinating and illuminating as it is practical and essential, Art Fundamentals 2nd Edition contains the foundations of art, presented, taught, and completely demystified for the today’s artist.