Fundamentals of Creature Design

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

The world’s best creature designers and concept artists provide a groundbreaking and unique insight into their creative processes and practices.Creating engaging and believable creature designs is a difficult and enjoyable task. The monsters, aliens and fantasy animals that grace our TV and cinema screens represent the hard work and dedication of a team of incredibly talented artists and designers. This book aims to unlock their world and introduce the fundamentals skills of creating movie quality designs. Covering key topics like animal anatomy and functionality as well as techniques to create unique and engaging designs, this expansive book will be packed full of advice and guidance from some of the most impressive and renowned artists working in this field in the world today.