Artists’ Master Series: Color and Light

Marketing plan • Promotion on 3dtotal.com (400K monthly page views) including homepage announcements, free chapter, banners, and interviews with popular artists. • Promotional posts across Character Design Reference social media platforms (Character Design References 737K+ followers, Character Design Challenge 225K+ members). • Promotion with industry websites such as CG Cookie (71K+ Facebook followers) and Creative Bloq (366K+ Facebook followers). • Social media posting across 3dtotal platforms (Facebook 208K+ followers, Twitter 46K+ followers, Instagram 105K+ followers, Pinterest 7K+ followers). • Reviews from relevant sites and publications such as ImagineFX and Parka Blogs. • Well-respected contributors to post about the book on their social media platforms.

Brand-new series! Elevate your art skills with definitive advice, tutorials, and inspiration from the world’s most talented art masters.3dtotal Publishing is an established authority on art and design, with a growing stable of high-calibre artist–authors. With such incredible talent and know-how under one publishing-house roof, we are uniquely placed to launch the BRAND NEW SERIES, Artists' Masters Series. 

We have already released several bestselling, well-respected art-theory books including Art Fundamentals 2nd Edition and our much-loved character design titles. We cover the breadth of art and design, offering tutorials and inspiration from hundreds of experts across many genres. Now, this exciting new series takes a deep dive into the key areas of art theory, focusing on specific aspects which, when mastered, make the difference between good and world-class design. This innovative concept launches with Artists' Masters Series: Color & Light. A select few hugely popular industry experts reveal techniques they use to infuse characters with the advanced levels of color and light that make their work instantly recognizable and universally admired. Their in-depth illustrated advice, detailed step-by-step tutorials, enlightening case studies, and awe-inspiring inspiration provide a distinctive and invaluable blend of advanced techniques that can’t be found anywhere else. For artists and designers aiming to raise their game to an expert level, the Artists' Masters Series is the key to success.