The Style of Loish

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

In this visually stunning hardback, globally loved artist Lois van Baarle, AKA Loish, explores the origins, influences, and features of her style, and helps readers do the same deep dive into their own style.

It is her third book with 3dtotal Publishing, a natural progression from the bestselling The Art of Loish (2016) and The Sketch Book of Loish (2018) which to date have sold over 85,000 copies combined. The Style of Loish now sees the artist explore her own style through several facets of her work, including creating volume, choosing color, establishing flow, and the ideas and subjects themselves. While looking at the motivation behind her own work, Loish also guides the reader through ideas and tutorials to help them identify, understand, and even evolve their own style. The book bursts with brand new, specially commissioned art that provides a unique opportunity to understand the foundations of Loish’s style. She reveals the journey she took to pinpoint when and how her style was created. Combined with candid advice and a passion for supporting fellow artists, the book is beautiful, inspirational, and practical for artists of all styles and abilities.