The Art of Sam Yang

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (197K Likes), Instagram (117K followers), X (50K followers), and Pinterest (8K followers). In addition we post promotional videos for all our books on YouTube (11K subscribers). Book releases are also announced to our mailing list of 15.5K subscribers.

In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (930K Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social-media platforms with as many as a million followers.

In this gorgeous hardback book, discover the incredible journey of Sam Yang (samdoesarts), whose stunning art has earned him 1.9million followers on Instagram.

Sam Yang not only takes the reader behind the scenes into his studio and personal sketchbooks, but also reveals his creative process from start to finish in detailed step-by-step tutorials. His anime-inspired, intriguing character designs have wide appeal, and many inspiring artists strive to match Sam’s level of appeal and complexity in digital art. Existing fans will be thrilled to discover new insights into Sam’s working methods and creative story, while those just discovering his art will love delving into galleries of his artwork, new and old.