International Velvet
How Wales Conquered the '90s Charts
Format:Hardback
Publisher:University of Wales Press
Published:25th Jul '24
Should be back in stock very soon
If the story of Wales in the 1990s was a movie plot, it would all seem so far-fetched. Thankfully, it was all true.
The 1970s and ‘80s were a bleak time for much of Wales: the closure of steel works and coal mines led to mass unemployment while the country’s culture and language was disregarded by politicians and the music industry alike. Some bands even travelled across the Severn Bridge to make sure their records arrived at the London offices sporting an English postmark.
The 1990s changed everything. While Wales was already known for Tom Jones, Shirley Bassey and Male Voices Choirs, but bands such as Catatonia, Manic Street Preachers, Stereophonics and Super Furry Animals exploded into the charts and showed the UK population the breadth of what this small but inherently musical nation could offer. Meanwhile, S4C – the Welsh-language television channel – became increasingly prominent and a new Welsh Assembly was on the horizon…
Featuring fresh analysis and new interviews, International Velvet charts the UK in a decade in which ‘Cool Cymru’ won over the masses and shows how it inspired the still-vibrant Welsh music scene into the 21st century and beyond.
A fascinating view of a country proudly taking back control of its image through rock’n’roll, as fierce and vibrant as the red dragon on the Welsh flag. -- Classic Rock
A fascinating book that documents a magical time. This is one for those that were there, wearing the t-shirts, in the gigs, singing along, and an important record of why this period was so exciting for music coming from Wales. -- Huw Stephens, BBC Radio Wales / BBC Radio 6 Music
Neil Collins has nailed it. This is the history of a revolution that went right. -- Huw Williams, The Pooh Sticks / Swansea Sound
To re-engage with the 1990s Welsh music scene via Neil Collins’ excellent “International Velvet” book has been a joy. It was such a formative time of my life and career due to having the privilege of recording with many incredible artists. However, it was the friendships, the sense of camaraderie, the late night discussions in Clwb Ifor Bach, or wandering home to Canton after experiencing another great new artist inspired by the Welsh musicians around them that brings back the most inspiring memories of that era. -- Greg Haver, producer and musician
A sonic A470. Joining the dots in this pulsating cynefin. Meticulously researched and artfully executed. Reminds us where the beat came from. We forget what a dizzying plethora of voices we have in this tiny massive country at our peril. A Cymru Lipstick Traces. -- Patrick Jones, writer
International Velvet looks beyond the Cool Cymru clichés and puts the music, excesses, successes and failures in context. -- Paul Jones, Y Cyrff / Catatonia
If you grew up in Wales in the ’70s, rocked Bogiez nightclub in the ’80s, fell apart in the ’90s, then got back together in the noughties, then Neil Collins’ International Velvet will take you on a wonderful romantic trip through your musical past. A fab read! -- Jay Pepper, Tigertailz
Neil perfectly captures an important time in the history of Welsh music. Written with intelligence, clarity and great insight, it cast me back to those exciting, heady times. -- Andrea Adams, Melys
This is a comprehensive deep dive into Welsh music, the unsung heroes, the history and politics of the time. This really is an excellent book. -- Helen Love
ISBN: 9781915279309
Dimensions: 216mm x 135mm x 31mm
Weight: unknown
256 pages