Reclaiming Love in Coaching

The world is breaking. Fearful organisations grip more tightly, demanding performance at the expense of humanity, and that seeps into our coaching. We become more risk-averse and the people we work with become more guarded.

In its pursuit of professional credibility, coaching has built frameworks, competencies and measurable outcomes. But in doing so, it risks losing the essence that makes it come alive: love.

This book is a call to bring love back.

Writing as a fellow traveller, Clare Norman argues that love surrounds effective coaching. Yet naming it feels revolutionary because it places our hearts at the centre of professional practice and challenges systems that reduce people to productivity. In an age of AI, love may be what makes human coaching irreplaceable.

For coaches, this means:

• recognising and undoing the conditioning that taught you to leave love at the door of your practice
• trusting the intelligence of your heart as a catalyst for change
• coaching as a whole human being

Drawing on neuroscience, spirituality and decades of practice, Clare beckons you into the inner work that leads you back to what you already know but may have forgotten how to access. Coaching from love reconnects us with the reason many of us became coaches in the first place.

Where fear creates distance and division, coaching from love is the antidote – one coach, one thinker and one loving conversation at a time.