What's My Name, Fool?

In addition to an extensive web marketing campaign, we will promote the book via Zirin's web site (edgeofsports.com) and online promotion to sports discussion lists. Promotion of the book to hip hop audiences and communities. Significant promotion to talk radio also planned. Promotion via the National Newspaper Publishers Association, a consortium of over 200 Black Owned papers. Will be listing the author in the radio & TV Interview Report to stimulate media appearances. Author is a syndicated columnist and frequest personality in the media. Author tour planned, dates TBA.

Edgeofsports.com sportswriter Dave Zirin provides a no-holds-barred commentary on the personalities and politics of American sports.Offers a provocative and engaging look at the dirty business of sports and the inspired people who play them. From icons of the past like Billie Jean King to today's global superstars like Kobe Bryant and Barry Bonds, Zirin engages with the world of sports like no other sports writer today. 'Beautifully illustrates the connection between sports, struggle, politics and resistance. - Chuck D, Public Enemy'