Ignorance on Fire

Speaking Engagements Beginning in the fall of 2016, Heath will increase the number of speaking engagements he accepts to at least three per quarter. These will include universities, trade shows, and leadership conferences. In the past, he has spoken at Florida State University, University of Texas-Dallas, and the University of North Texas. In June of 2016, he served as a panelist for the Dallas City Influencers. In addition, Heath regularly speaks to groups of managers and agents across the nation for his company, helping them to learn the things that have made him successful. Publicity The publication of Ignorance on Fire will be marked with a release party in Dallas. In addition, Heath will do book signings at stores throughout the Dallas-Fort Worth Metroplex. Other events are currently being planned, as well. Advertising A weekly advertising budget of $400 is planned for at least three months beginning in February of 2017. Included will be spots on Facebook and Goodreads, as well as an ad in SUCCESS magazine. Also, Heath is working with a public relations firm to create a YouTube trailer advertising the book. Further advertising plans are being developed. Platform Marketing Platform marketing will rely heavily on social media. An Ignorance on Fire podcast is scheduled to debut in August of 2016. It will further develop themes found in the book. Heath did an experimental podcast in the early part of 2015, and each of the six episodes had in excess of 10,000 views. Therefore, the new, more structured program is expected to reach a significant number of potential readers. In addition, Heath will be setting up an Ignorance on Fire account for Facebook, Twitter, Instagram, and Snapchat. He is currently busy building his LinkedIn contacts, and will begin publishing articles on the site based on the principles found in Ignorance on Fire. All social media will be tied back to Heath’s website, www.heathoakes.com.

Millennials see leadership and success differently than previous generations, but a simple truth is timeless – the things we most want out of life will come if we concentrate on helping others get the same thing for themselves.Heath Oakes is a Millennial who has achieved great success helping others through leadership by example. In Ignorance on Fire, A Journey of Failing Your Way to Success, he shares the basic principles that helped him find the definition of true success and turn his failures into opportunities to help others. The lessons he learned are woven into the story of his journey from a barely educated young man looking to make a lot of money to the youngest executive in the history of a Fortune 500 company. Throughout the book, he demonstrates leadership by example, and how money and material possessions are the by-products – not the definition – of success. Bob Burg, coauthor of The Go-Giver, described the book as follows: “WOW - leadership lessons from a top producer that each and every one of us can benefit from greatly! Prepare to be inspired, educated, and ready to go out and make things happen through focusing on helping others make things happen for themselves.”