Eavesdropping on Lucifer

The release date for the book is April 3, 2020 and the publication date is May 5, 2020. The following marketing plan timeline is based on those dates.

October 2019 – Ads-- on the wholesale side, arrange for ads in the Ingram Book Company New Release Catalog, the Publishers Weekly and Christian Retailing Magazine. On the retail side, arrange for ads in the Munce Spring Sale Catalog and the Parable Spring Catalog.

November 1, 2019 – Website--begin developing website for launch in early January.

November 2019–Email lists-- research costs of renting email lists from organizations whose members represent the target audience.

November 2019 – Book trailer – professionally produce book trailer.

November 2019 – develop Facebook page and other social media.

December 1, 2019 – begin seeking endorsements. As Nebraska’s Attorney General and U.S. Senate candidate, Don Stenberg has been in contact with, and in many cases been supported by, nationally known conservative political and religious leaders, including national talk show hosts and former United States cabinet officers and U.S. Senators. He will solicit endorsements for the book from several of them to be used in promotion of the book.

January 2020 – collect and select endorsements to be included in the book.

January 2020 – get set up on netgalley. Launch website.

January 2020 – send out electronic press kits to trade magazines, reviewers and bloggers.

February 2020 – visit local bookstores to set up book signings for May 2020.

April 2020 – develop and record a radio ad to be used on select Christian radio stations and/or Christian radio networks to be used beginning May 5, 2020. Purchase Facebook advertising for May 2020. Launch e-book.

Mid-April 2020 – prepare news release for May 4, 2020

May 4, 2020 – issue news release and begin soliciting interviews with Nebraska newspapers, radio and TV stations, and national conservative radio talk shows. [News hook – conservative former Nebraska Attorney General who argue the partial-birth abortion case in the United States Supreme Court writes entertaining fiction book about the devil’s thoughts on current culture and how it came about].

May 5, 2020 – begin airing radio ads on selected Christian radio stations and/or networks. Begin Facebook advertising. Ask family and friends to post on Facebook and other social media about the book.

May 2020 – book signings in Nebraska bookstores which will be promoted with news releases and request for radio interviews in the community where each the book signing is occurring. [Most Nebraska news media are very familiar with Don Stenberg and have interviewed him numerous times as a public official.]

May 2020 – emails to targeted influencers with purchased lists.

June/July 2020 – continue to promote book in local markets.

August 2020 – attend Christian Product Expo in Delaware.

Similar to the Screwtape Letters by C.S. Lewis, the book is an entertaining and thought-provoking story about how the devil is corrupting modern-day culture.

Lucifer, the “Boss,” interviews a potential new apprentice. The story follows the apprentice as he tries to silence a fire-and-brimstone preacher, encourages abortion, tries to convince some college students that there is no devil, and encourages divorce. But much of his evil work is undone by God’s angel – Angelica – who has been sent to do good.

The Boss explains to his apprentice how he used ridicule, logic, “compassion,” and the courts to turn the United States from a Christian nation into a largely secular one. But he complains about how the Son has made his work much more difficult, because anyone who believes in the Son and asks for forgiveness is saved.

Lucifer’s explanation to his apprentice of how evil came to prominence in our culture, and how he can be defeated, is a story every Christian should hear and understand.

“For our struggle is not against flesh and blood, but against the rulers, against the authorities, against powers of this dark world and against the spiritual forces of evil in the heavenly realms.” (Ephesians 6:12 NIV)