Surveys by Design
Turn Data Collection Into Value Creation
Jack J Phillips author Patricia Pulliam Phillips author
Format:Paperback
Publisher:American Society for Training & Development
Publishing:19th Nov '26
£27.99
This title is due to be published on 19th November, and will be despatched as soon as possible.
Better Questions. Better Data. Better Decisions.
Surveys are essential to the work of all talent development professionals, but too often, these tools fail to deliver the actionable outcomes organizations need. Surveys by Design is an accessible guide for L&D professionals who need to create effective surveys that:
- Measure what matters most.
- Gather reliable data at scale.
- Serve diverse audiences.
- Leverage AI and other technology responsibly.
- Uncover real business insights.
- Drive engagement.
- Support organizational growth.
Measurement and evaluation experts Patti and Jack Phillips walk you through practical strategies, case studies, and examples that illuminate every step of the survey design process. You will learn how to:
- Decide when to use a survey.
- Design your research approach.
- Define clear objectives.
- Reduce bias in selecting respondents.
- Write questions people can and will answer.
- Ensure you get response rates that make your results meaningful.
- Navigate ethical challenges.
- Evaluate the quality of your surveys.
The authors also share how to leverage new technologies—including artificial intelligence—to enhance the efficiency and impact of your work, as well as how to interpret survey results accurately to solve real-world problems. They provide even more guidance in a sample survey research protocol and a handy, downloadable FAQ. Whether you’re measuring learning effectiveness, evaluating programs, or assessing employee engagement, Surveys by Design equips you to design powerful, successful surveys by asking the right questions in the right way.
“When designed with intention, surveys provide valuable signals that help professionals make better decisions and influence workplace performance. Surveys By Design offers the discipline and guidance to ensure those signals are credible, reliable, and, more importantly, actionable.”
— Kevin M. Yates, Impact Investigator, L&D Detective
“Anyone can conduct research. Far fewer can produce insights organizations can trust and leaders should act on. That requires rigorous design, sound judgment, and the ability to interpret findings in the context of broader business realities. Surveys by Design is a valuable guide for anyone who wants to produce credible insights, especially in an era when AI makes research faster but not necessarily better.”
—Kevin Martin, Chief Research Officer, Institute for Corporate Productivity
"Very timely—especially with the influence of AI. As a leadership development program manager, I found Surveys by Design to be a valuable resource for anyone working with surveys, especially in how it strengthens the way results are communicated—starting with the 'so what' and visualizing data thoughtfully so leaders can quickly understand and act."
—Janell M. Taueva, Leadership Development Program Manager, Office of Professional Development, CA Department of Justice
"Whether you're new to survey design or have done this for your whole career, Surveys by Design is the baseline reference our field needs now. This book sharpens how we listen to employees and what we do with what we hear."
—Dieter Veldsman, Chief Scientist, Advisory and Insights Lab at AIHR; Professor, University of Johannesburg
ISBN: 9781963392531
Dimensions: unknown
Weight: unknown
264 pages