The New Music Industries

"This volume unpacks the changing role of the artist in the "new" music industries of the digital age. Based on empirical work in Australia, the volume lays down challenges for artists, industry and educators alike suggesting that they all need to rethink how they work. Based on new research by experienced practitioners this volume stakes its claim as a "must read" for those who wish to understand both the music industries and those working within them." (Professor Martin Cloonan, University of Glasgow, UK) "The New Music Industries is an excellent contribution to our understanding of how digital disruption has shaped the music business. It provides a useful guide for students, academics, business professionals and all others who want to learn more about the new rules, structures and processes within the digital music industries." (Professor Peter Tschmuck, University of Music and Performing Arts, Austria)

This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education.This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate ‘direct’ access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable. A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians tocollaborate, communicate and interact with others interested in their music.