Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey

"Public diplomacy works, but how? In a lively, engaging and informative style, Sevin traces six pathways of connection to show how a well-designed public diplomacy project can help advance a country's foreign policy goals and national interests. A valuable read on comparative public diplomacy for students and practitioners." (R.S. Zaharna, Professor, School of Communication, American University, USA) "Efe Sevin's comparative study of public diplomacy is timely and insightful. While public diplomacy is seen as central to 21st century statecraft, it remains remarkably lumpen in theoretical development and application. Especially productive is Sevin's seamless weaving of theory and practice, making substantive contributions to the episteme of public diplomacy practice, as well as a framework for future research. This is a must read for international communication scholars and students alike." (Shawn Powers, Executive Director, Advisory Commission on Public Diplomacy, US Department of State) "Efe Sevin provides a valuable comparative study of European and American public diplomacy practices that will prove vital for scholars and practitioners. His approach shows, for public diplomacy it is crucial to take the political environment into consideration, especially in times when nationalists and populism are on the rise. These challenges can only be addressed by moving beyond disciplinary boundaries." (Diana Ingenhoff, Professor of Organizational Communication, University of Fribourg, Switzerland)

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.