Leading with the Brain

How do business leaders inspire their employees so deeply that employees strive to surpass their own best work, helping managers and their staff to achieve mutual success? Sebastian Purps-Pardigol has figured it out and the answer starts with the brain. Based on insights from neuroscience, psychology, and behavioral economics, as well as one hundred and fifty interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what it takes to make businesses unbeatable. In Leading with the Brain, Purps-Pardigol presents seven factors all business leaders should keep in mind to not only make their workforce feel more satisfied, but also to increase the overall health and well-being of their staff. Drawing on real-life examples of businesses that succeed by managing according to scientific findings, Purps-Pardigol shows that by leading in a people-oriented, humane way, managers can release their employees' hidden energies to the benefit of all.