Digital Darwinism
Branding and Business Models in Jeopardy
Ralf T Kreutzer author Karl-Heinz Land author
Format:Paperback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:2nd Oct '14
Should be back in stock very soon
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
ISBN: 9783642544002
Dimensions: unknown
Weight: unknown
257 pages