Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

Martin KJ Waiguny editor Alexandra Vignolles editor

Format:Hardback

Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Published:2nd Aug '24

Currently unavailable, and unfortunately no date known when it will be back

Advances in Advertising Research XIV cover

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

ISBN: 9783658447120

Dimensions: unknown

Weight: unknown

274 pages

2024 ed.