Advances in Advertising Research XIV
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Martin KJ Waiguny editor Alexandra Vignolles editor
Format:Hardback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:2nd Aug '24
Should be back in stock very soon
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
ISBN: 9783658447120
Dimensions: unknown
Weight: unknown
274 pages
2024 ed.