Conference Proceedings Trends in Business Communication 2024
Peter Schneckenleitner editor Wolfgang Reitberger editor Alexandra Brunner-Sperdin editor
Format:Paperback
Publisher:Springer Fachmedien Wiesbaden
Published:31st May '25
Currently unavailable, and unfortunately no date known when it will be back
The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
ISBN: 9783658477929
Dimensions: unknown
Weight: unknown
250 pages