Storytelling beyond the Scoreboard
The Art and Craft of Sports Journalism
Nicole Kraft author Jean-Jacques Taylor author
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Publishing:9th Jul '26
£28.99
This title is due to be published on 9th July, and will be despatched as soon as possible.

This book invites students into the sports writing profession, where success lies in the trust established between journalists, athletes, and athletics personnel.
Welcome to the world of sports writing, where success lies in the trust established between journalists, athletes, coaches, and other personnel who make magic, both on the field and off it.
Acclaimed sports journalists Nicole Kraft and Jean-Jacques Taylor deliver a behind-the-scenes look at the challenges and triumphs of capturing and communicating sporting events. Beyond statistics and scores that dominate headlines, sports journalism is about sharing the stories of the teams, players, coaches, administrators, executives, topics, controversies, and individual events.
Learning the artistry of sports writing, you will learn to showcase the narratives, emotions, and human stories that shape the games. The authors teach essential skills, including:
- Asking the right questions and listening carefully to the answers
- Building relationships with players, coaches, and staff
- Excelling at storytelling that engages readers
- Reaching audiences through social media
- Leveraging the power of AI in ethical ways
Discussion questions and actual assignments will help you build relationships and hone your journalism skills from day one, empowering you to uncover stories that excite and engage readers on a profound level.
The game on the field might look the same, but everything else has changed. The sports landscape is constantly evolving—from 24/7 news cycles to fan platforms and podcasts. Authors Nicole Kraft and Jean-Jacques Taylor offer real-life anecdotes and expert voices to guide students through a dizzying array of exciting new careers. -- Jim Schaffer, Professor Emeritus of Journalism, Nebraska Wesleyan University, USA and co-author of Sports Journalism, 3rd Edition
Storytelling beyond the Scoreboard should be read by anyone looking to enter the field of sports journalism. Everything one would need to know to be successful as a sportswriter is in this book, and the authors explain it all in clear, easy-to-understand language. -- Kevin Hull, Sports Media Sequence Head and Associate Professor, University of South Carolina, USA
ISBN: 9798216278726
Dimensions: unknown
Weight: unknown
304 pages