Cozy Media
The Aesthetics, Politics, and Affects of Comfort
Bettina Bódi editor Agata Waszkiewicz editor
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Publishing:18th Feb '27
£95.00
This title is due to be published on 18th February, and will be despatched as soon as possible.

Cozy Media brings together interdisciplinary voices to explore the rising cultural and aesthetic significance of “coziness” in contemporary media.
Cozy Media brings together interdisciplinary voices to explore the rising cultural and aesthetic significance of “coziness” in contemporary media.
Over recent years, the term "cozy" has gained traction in journalistic and social media discourse, describing everything from video games and lo-fi playlists to ASMR videos, TV shows about hobbies, and lifestyle influencers who romanticize the everyday. This book examines how cozy media offers comfort, connection, and care in uncertain times, while also looking at the darker sides of the aesthetic. It asks what defines cozy media, where it comes from, and what it offers its audiences; if coziness is a genre, a feeling, or a fantasy?
The author scrutinizes how social media, especially TikTok and Instagram, are used to articulate social comfort, govern mood, and mediate intimacy; offers a closer look at culture-specific examples, tracing coziness in Finnish and Chinese television, as well as the impact of Studio Ghibli on global aesthetics; and explores games to examine the intersections between coziness and politics, how coziness engages with queerness, how it facilitates the representation of grief, and bridges discussions of consent. Cozy Media maps this emerging field, offering the first comprehensive look at coziness as a cultural phenomenon.
Throw on your favorite comfy sweater and curl up by the fireplace with this fun and lively collection interrogating all that is cozy. Bodi and Waszkiewicz have woven together a delightful and clarifying text on cozy media that rigorously pokes at its affective power (though poking in a gentle, comforting way, of course). Rather than being bound to a single medium, this engaging collection finds a broadness in what it means to find comfort amid in the complex world of our 21st century: from game play to mystery novels to crafting to ASMR. * Shira Chess, Associate Professor of Entertainment & Media Studies, The University of Georgia, USA *
This inviting anthology builds from scholarship on cozy videogames to examine coziness across expressive media, from lifestyle magazines and ASMR livestreams to furniture design and escape rooms. A shared set of underlying tensions emerges around issues of comfort, consent, and the soft marketing of capitalism, even as the authors also uncover possibilities for a cozy resistance. A compelling demonstration of how approaches from game studies can illuminate affective currents shaping global media culture. * Paul Roquet, Associate Professor, Comparative Media Studies/Writing, MIT, USA *
This pioneering volume establishes cozy media studies as a vital interdisciplinary field. Tracing how comfort, safety, belonging, and intimacy are experienced across contemporary media, it offers a rich framework for future scholarship. Capturing a defining cultural shift, Cozy Media illuminates how people are turning away from AI slop and data harvesting to seek spaces that foster genuine connection and everyday flourishing. As the editors aptly observe, cozy aesthetics afford less “doomscrolling” and more “touching grass.” * Joshua Paul Dale, Professor, Chuo University, Japan *
This volume makes a timely and valuable contribution to the growing body of research on cozy aesthetics and their connections with media, culture, and politics. Offering a fresh perspective on the subject, it brings together a wide range of case studies, methods, and cultural contexts to explore coziness in new and engaging ways. By addressing a gap in existing scholarship and expanding the ways we understand and discuss coziness, the volume has the potential to become an important reference for researchers in contemporary media and game studies and to inspire further work in this emerging field. * Martyna Bakun, Lecturer, Maria Curie-Sklodowska University, Poland *
ISBN: 9798216490722
Dimensions: unknown
Weight: unknown
346 pages