Abu Bashar Editor

Brighton Nyagadza is a Digital Marketing academic and CABS (UK) Certified Management & Business Educator, currently with the York St John University (YSJU), London Campus, England, United Kingdom, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (CIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland.

Abu Bashar is a software consultant in a leading IT firm in the Kingdom of Bahrain. He is also associated with the MTC (Micro Training Centre) as an instructor for Digital marketing and allied subjects. His area of research is in online consumer behaviour – especially impulse buying behaviour; sustainable marketing practices and consumer behaviour.