
Marketing Management Control
2 authors - Paperback
£32.99
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Prof. Dr. Sven Reinecke is Executive Director of the Institute for Marketing & Customer Insight and Associate Professor of Business Administration at the University of St. Gallen (HSG).
Dr. oec. HSG Alexander Tombach was a research associate at the Institute for Marketing & Customer Insight at the University of St. Gallen (HSG).