Amy Jo Coffey Author

C. Ann Hollifield is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first degree programs in media analytics in the U.S. She is the author/editor of more than 50 publications on media economics and management.

Amy Jo Coffey is Associate Professor in Media Management at the University of Florida, USA, where she also developed the online master’s program and certificate in audience analytics. Her published research has focused on media management and economics topics, including audience valuation, advertiser investment in diverse audiences, and media ownership.